Acquired in February 2007, EziBuy is the market leader in the apparel and home décor catalogue market in both Australia and New Zealand. EziBuy is a “multi-channel” business, providing customers with a choice of medium for their shopping, whether by telephone, mail order, internet or retail stores. The Company was founded on women’s apparel and has subsequently expanded into menswear, home wares and giftware. The large majority of product is sourced from international manufacturers and sold under brands owned by EziBuy.

The Company began as a catalogue business, and this channel continues to be the core of the Company’s operations. The internet channel is becoming increasingly important and is the fastest growing sales channel. Growth has also been supported by the establishment of EziBuy retail stores and the acquisition in November 2007 of Max Fashions, a New Zealand women’s apparel retailer.