catalyst investments | Max
Max Fashions is a New Zealand based specialty retailer of women’s fashion apparel and accessories.  The business operates a network of 36 retail stores throughout New Zealand, as well as an e-commerce website,  Max is an iconic brand in New Zealand, having opened its first store in 1986, and now has a loyal database of over 100,000 VIP customers. 

Catalyst acquired an interest in Max when its former portfolio company, EziBuy, acquired the business in November 2007.  In August 2013, the shareholders of EziBuy sold their interests to Woolworths, but retained their shareholding in Max.  Catalyst now holds a significant minority shareholding in Max alongside the founders of the EziBuy business, Peter and Gerard Gillespie.

The business is focused on driving earnings growth through operational improvement initiatives, improved sourcing arrangements, range expansion and investment in the store network.